A Change in Name
A Change in Name
We are in the process of landing on the new name (hopefully, third time’s the charm).
In March 2023, we changed this program’s name from Rustle Lab to Sol Center for Liberated Work. As our work grew, Rustle Lab didn’t do enough to reflect our aspirations. In selecting the Sol Center name, we hoped to embed our aspirations for this work directly into the identity of the program itself. For us, Sol represented the energy of the sun to fuel new life and ecosystems. As a Spanish word, we felt it honored the immigrant and marginalized communities we hope to work alongside, as well as our California home. And it formed the root of other words that reflect the program’s priorities – solutions, solidarity, and solo workers.
Meanwhile, Liberated Work encapsulated our world-building ambitions. For us, liberated work was about self-determination by creating new systems that no longer equate “work” with “worth”; where the jobs we do to earn money do not dictate access to benefits, security, time to rest, or possibilities for the future. Liberated work is not just about how we pay our bills, but also the work we do to care for our families, participate in our communities, and freely express artistically and culturally.
When we rolled out the new name, however, we heard that it wasn’t landing in the ways we hoped. For some, Sol was too easily understood as Soul, and the deep cultural resonance that term holds for Black communities. In addition, Liberated Work was less understood as our stance on labor issues and, instead, perceived as borrowing too heavily from the language of Black Liberation movements. For others, the Spanish word Sol felt appropriating in the absence of LatinX leadership within our program.
As an arts and culture organization, we know that language and representation matter, so we have taken critical responses seriously. We are grateful for those who shared their honest reactions, all of which were shared and received as acts of solidarity and support. Hence, we are changing the program’s name and, in this process, being more deliberate and thoughtful about our intentions and how we show up.
We are in the process of landing on the new name (hopefully, third time’s the charm). If you would like to offer suggestions (we see you, creatives!), please take a look around our site, read what we’re up to, and email us ideas at solcenter@cciarts.org. No prizes awarded except the glow of knowing you are helping an endeavor that is meant to help you!
